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Sports Sponsorship Spending Spiraling Downward
According to industry experts, (IMG, Reuters), sponsorship seems like an easy area in which to slash spending as measurement for direct impact on the bottom line is sketchy at best.
The recession has obviously hurt leagues like the NFL, the NBA, Major League Baseball and NASCAR, as consumers tighten their belts and decrease discretionary spending.
North American companies are expected to increase their spending on sponsorship, including sports, by just 2.2 percent this year to $16.97 billion, according to IEG, a leading sponsorship advisory firm. That would be the smallest increase in the 24 years IEG has been tracking such spending.
Clearly, micro-sponsorships on a local level are the way to go.