Sponsoring Groups: It’s All About Passion

How many groups are you in? How many Facebook, LinkedIn, MeetUp or ad-hoc entities vie for your attention? The groups that I belong to are filled with dedicated, passionate lovers of something (in my case it’s technology, entrepreneurship and Northern Italian cooking). They’re hard core. This is just the type of passion that sponsors want to recruit to help spread the message of their product or service. Once such sponsor is Harper Studio (Harper Collins).

With a stable of great books by authors who really are leading the charge for the passionate, the Groupable connection was a logical one. Pair passionate experts with groups of passionate people. Head cheerleader for “Passion” and how to cash in on it, is Harper Studio author and social media oenophilist, Gary Vaynerchuk. Crush It!: Why NOW Is the Time to Cash In on Your Passion. We’re teaming up with the Harper Studio folks to offer some innovative programs with groups like yours - including having Gary himself come speak for an hour to your humble little gathering, in exchange for buying a minimum number of books. With his speaking fees skyrocketing, here’s your chance to harness the power of the masses and buy books for the club and organize an event around it. Check out the other promotions. You must be a registered groupable group to participate.