Social Nourishment: Feeding Groups through Sponsorships
What’s the greatest common denominator that everyone needs and can agree upon?
It’s probably as, or even, more important than love or money.
How about food? Yep, we need the stuff everyday for sustenance, warmth, and vitality. Can’t live without it. And the vast majority of us need to go to some type of market to gather it - unless, of course, you like to eat all your meals at a restaurant, which just means someone else went out to get the food ingredients for you.
Food is one of the most social elements we humans have with one another. A holiday meal, a backyard barbecue, making a family recipe from scratch. It’s all about food and bonding.
So think about how well social media and social nourishment go together. Think about how food markets (supermarkets, farmer’s markets, green markets, mom-and-pop convenience stores) can utilize this channel to reach their local buying public, build relationships and loyalty, and establish conversations in the market.
How well does your local food provider reach out to you through social media? Would you like to see them do more, hear your thoughts on the types of foods you want locally, sponsor your activities? The list goes on …
Let us know your thoughts. And let us know who in the food industry you think we should contact on this subject so they can be part of the Groupable community.
