Changing Group Sponsorship One Click at a Time

Typically, there’s an anonymous relationship between the landlord and their tenants. And for the most part, both sides like to keep it that way.

This is because many relationships are built on problems, like: the heat doesn’t work, the rent is late, the toilet is backed up, the rent is still late.

These are the types of incidents, from both sides, where a reason to converse occurs, a chance to meet on the battlefield.

At Groupable, we don’t think the relationship between lessor and lessee needs to be adversarial. We think there’s opportunity to remove discord and create accord, to live in respectful harmony. And it starts with a click.

As the owner/manager of a particular plot of real estate with tenants from various walks of life, interests and passions, you have a valuable socio-economic neighborhood - a group. And this group talks amongst themselves, shares thoughts, and can form consensus. These residents, bound together under one roof, are a powerful and influential bloc. And there are sponsors out there, locally and nationally, who would love to reach them.

So, imagine registering, for free, the Kathyrn Commons apartment dwellers onto the Groupable platform. Imagine a sponsor finding this group and donating to the tenants something as generous as laundry detergent or coupons to local eateries.

Imagine a few months later more gifts show up at the doorstep because your community has responded to the sponsors and brands. Some group members may have told their friends about these products or services. They may have even blogged or tweeted about their experiences.

In the sponsors’ eyes, these recipients have gone from “Dear Occupant” to a real person, a real demographic, a way to expand, measure and monitor the social network.

Your group has become really valuable.

And tenants become more grateful for living in such a wonderful environment that affords them access to these little gifts in life. Your inhabitants hum with happiness. Tolerance breaks out everywhere. And it’s all because you, the landlord, organized them into a sponsorable community on Groupable.

This is not a dream. It’s not a fictional wish list. It’s a way to build your village and go from slumlord to funlord.

Everyday new groups are signing up and getting connected. Will yours be next?