Mixing Social Media Tools for Group Sponsorship
With all the social media tools available today, which is the best one to use? Well, based upon our own experience, the answer is undoubtedly all of them.
Social media is not just about one channel of communications; it’s about networking as many of them together as possible - new and traditional - to get the most attention, reach, notice and bang.
For example, at a recent sponsorship event we participated in with Mashable and NYU’s Ultra Violet Light, we worked with traditional and social elements to combine a communications blitz that in the end got people buzzing.
The event involved an exclusive entertainment venue with nearly 1,000 attendees who were presented with a printed postcard at the door announcing the sponsor names and a call to action: tell us you’re here and join in the conversation.
First, people were asked to check-in to a specific Foursquare address that we established. The Foursquare site then had a distinct “to do”, which was to make contact with the sponsor on site and get stuff. We also provided a specific Facebook page to post pix and comments. This all tied in nicely with the Twitter hash tags we established for people to say, “hey”, and talk in real-time about the live event going on.
In addition, we asked the emcee of the event to encourage the audience to tweet about the different acts which enabled those who could not get tickets to “listen in”. There were people from overseas eavesdropping and commenting on the event at hand - really viral.
In the end, we were able to intertwine and manage social and traditional tools to capture the conversation and establish metrics on the reach, interest and actual influencers.
In this event’s case, the sponsor was not a well-known brand with the attending audience, but by night’s end social butterflies were thanking them by name and the sponsor was receiving a valuable ROI powered by Groupable.
