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Hippies - Use Back Door: Getting Word of Mouth to Work
March 3, 2010
Each night at the Al Hirschfeld theater, the audience attending the Broadway revival of Hair the audience is invited up on stage to dance the last song (Let the Sunshine In). You probably knew that. Here’s the REALLY cool part. The dance is filmed and posted online the same night. Audience members can tag themselves and share the video on Facebook or through other social media.
Become part of the performance instead of just an attendee.
Now, YOU’re the star - and when you’re a star, you tell lots of people. There are 7 performances each week. That’s a lot of buzz marketing, 1282 people x 7 = 8,274 potential influencers sending their friends to check it out.
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