All About Groupable and Group Sponsorship

It used to be that corporations had no choice but to sponsor large audiences to obtain even marginally relevant consumer data. How else to access to subgroups and sub-subgroups and sub-sub-subgroups of the population at large? Enter Groupable. You can think of us as a kind of matchmaking service, sans yente. We have a database filled with self-organized, grass-roots entities looking for corporate sponsorship, and we have corporations looking to reach potential audiences. Groupable helps make the pairs.

Our dynamic algorithm, the Groupability Index, allows sponsors to zero in on the demographics that will produce the greatest return on investment (ROI). And because the Index can be tweaked to reflect the most relevant marketing data, the results are always up-to-date and precise. The result? Sponsorship ROI becomes MORE VISIBLE to corporations.

It’s no newsflash: groups have always been forums for people with something in common to come together. They’re a marketer’s dream—a concentration of people who have self-selected interest in things relevant to their brand. But until now, reaching out to specific audiences meant huge corporations reaching out to imprecise demographics. If we have anything to say about it, those days are over. The Groupability Index facilitates the connection between business—large, small, and everything in between—and their ideal audiences, whether they’re a group of 50 in Texas or a group of 9,000 nationwide. Through Groupable, you can find sponsorship opportunities, manage the partnering process, and analyze the results.

Here’s how it works: when an organization fits a sponsor’s target demographic…BOOM! It’s a match! You’ve developed a new lizard food and you’re struggling to reach your intended audience? With the help of the Groupability Index, you’re well on your way to a lasting bond with the Reptile and Amphibian Club of Greater New Jersey. Your new sports drink is looking to attract more 20-something consumers? The Index shows a Frisbee teams filled with fresh-out-of-college city dwellers—it’s like you two were made for each other.
Unlike so many marketing strategies, joining Groupable lets you pinpoint your audience: if you’re trying to reach single dads, there’s no reason to waste resources reaching out to parents at large.

If it’s 20-something fitness buffs you’re after, why try to market yourself to their entire generation? We can help you zero in on your target audience, be it poker players or cupcake-eaters. Our listings give you a way to hit very specialized markets without wasting resources. Rather than helping you cast a wider net to catch a couple more fish, we can guide you to a smaller pond—a pond where every fish is a prime potential customer.
And you’ll be giving back to your future consumers at the same time. On their Groupable profile, a given organization can suggest “sponsorship opportunities,” outlining exactly what they’re hoping to gain from you.

For example, the Atlanta Tennis Club says they’re looking for someone to sponsor their annual barbeque. A few burgers, a couple of franks, and some complimentary samples of your new all-natural antiperspirant, and you’ve gotten the word out about your product to a group united by their passion for breaking a sweat. That new rock band on the verge of making it big may have listed themselves without having specified exactly what opportunities they can offer sponsors, but that’s no problem—they’re on Groupable because they want your partnership, so let them know your ideas. If you’re angling to bring some fresher faces into your new pizza parlor, perhaps a couple of free after-practice pies are just what the band needed (they just didn’t know it yet).

You reach an audience with laser-sharp precision. The group gets resources they couldn’t access on their own. It’s win-win. You might even say it’s symbiotic.