•
Let’s hear it for the dads. We got a lot of buzz from our Mother’s Day “moms group” study, so today we’re announcing our list of the most active and influential dad-related groups. This year’s list focuses on groups involved with one of the most traditional Father’s Day activities - the backyard barbecue. The Top 10 list ranks BBQ groups who are among the most engaged within their socio-demographic target and who have the greatest potential to influence buying decisions.
Based on our proprietary Groupability Index, influence ratings take into account Groupable’s sponsorship activity data as well as activity from a variety of social media data points including Twitter, Facebook, YouTube, Klout Score, blogs, and podcasts. The index rating is calculated based upon aggregate scores in the following categories: authenticity, engagement and relevance.
Barbecues and dads go hand-in-hand on Father’s Day. The barbecue is one of the oldest cooking methods known to man. It’s a primal, social and unifying experience, and it smells good, too. Dads who are part of these groups are passionate and influential about the art and enjoyment of this activity. These are the types of groups brands like to reach. Brands can use Groupable’s ratings as a filter to find groups that will be both responsive to marketing initiatives as well as influential in spreading the word of these brand experiences.
Read more »
•
Today we announced its list of the most active and influential moms groups. Our Top 100 list ranks moms groups who are among the most engaged within their socio-demographic target and who have the greatest potential to influence buying decisions.
Based on our proprietary Groupability Index, influence ratings take into account Groupable’s sponsorship activity data as well as activity from variety of social media data points including Twitter, Facebook, YouTube, Klout Score, blogs, and podcasts. The index rating is calculated based upon aggregate scores in the following categories: authenticity, engagement and relevance.
Moms GROUPS represent the most passionate part of a very influential consumer segment. This list shows that influence is more than just Twitter followers. Brands can use Groupable’s ratings as a filter to find groups that will be both responsive to marketing initiatives as well as influential in spreading the word of these brand experiences.
The following are Groupable’s Top 10 out of the 100 most socially influential moms groups*:
| Rank |
Group Name |
Groupability Index (GI)
|
Updates/Day
|
Followers |
Engagement |
| 1 |
Work It Mom
|
84
|
3.2
|
3,879 |
Average |
| 2 |
Parent Hacks
|
80
|
7.2
|
14,643 |
High |
| 3 |
Manic Mommies
|
79
|
1.2
|
2,451 |
High |
| 4 |
Amazing Moms
|
78
|
1.4
|
25,848 |
Average |
| 5 |
Boston Mamas
|
77
|
23.3
|
4,029 |
Very High |
| 6 |
Cool Mom
|
73
|
1.8
|
5,407 |
Average |
| 7 |
Rookie Moms
|
68
|
8.0
|
20,110 |
High |
| 8 |
Moms at Work
|
65
|
8.5
|
36,938 |
High |
| 9 |
Green Moms
|
65
|
13.4
|
21,568 |
Average |
| 10 |
Mommy Poppins
|
64
|
3.0
|
3,798 |
High |
*Representative data points for the GI formula
We believe that a group’s collective influence and ability to spread a message can reach a much wider audience as compared to that of an individual. It’s about knowing which groups to engage with so as to maximize word-of-mouth equity. The Groupability Index provides marketers with a single reference point that captures a group’s ultimate influence potential.
For a complete list of the Top 100 Most Influential Moms, email us. For more Top 5 Influential group lists, go to http://influence.groupable.com/leaderboard
