Groupable Names Most Influential BBQ Groups in Honor of Father’s Day

Let’s hear it for the dads. We got a lot of buzz from our Mother’s Day “moms group” study, so today we’re announcing our list of the most active and influential dad-related groups. This year’s list focuses on groups involved with one of the most traditional Father’s Day activities - the backyard barbecue. The Top 10 list ranks BBQ groups who are among the most engaged within their socio-demographic target and who have the greatest potential to influence buying decisions.

Based on our proprietary Groupability Index, influence ratings take into account Groupable’s sponsorship activity data as well as activity from a variety of social media data points including Twitter, Facebook, YouTube, Klout Score, blogs, and podcasts. The index rating is calculated based upon aggregate scores in the following categories: authenticity, engagement and relevance.

Barbecues and dads go hand-in-hand on Father’s Day. The barbecue is one of the oldest cooking methods known to man. It’s a primal, social and unifying experience, and it smells good, too. Dads who are part of these groups are passionate and influential about the art and enjoyment of this activity. These are the types of groups brands like to reach. Brands can use Groupable’s ratings as a filter to find groups that will be both responsive to marketing initiatives as well as influential in spreading the word of these brand experiences.

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Big Brands and Micro-Sponsorship

It’s Spring and crazy micro-sponsorship is in the air.

Kentucky Fried Chicken has been busy preparing a new recipe - one for asphalt. That’s right. As part of the “Fresh Tastes Best” campaign initiated first in Louisville, KY, KFC has agreed to fill 350 potholes in exchange for the oppt’y to stamp “Re-freshed by KFC” on the roadway. It’s estimated that $3,000 will be required to fix 350 potholes in the city.

KFC and Colonel Sanders Sponsor our Nation's Potholes

The pilot infrastructure program is offering road-repair grants to cities across the country if mayors allow KFC to sponsor freshly repaired potholes with the temporary chalk, branded message.

So far, the cities of Louisville, Cleveland and Birmingham have bitten.

Mayor Daley of Chicago is also interested in the windfall and declared that he is amenable to the idea if KFC is willing to pay $25 million. That would be about $500k for the potholes and another $24.5 million to help fill the budget gap that Chicago is reeling from.

Sorry Mayor, the Colonel won’t fix all your problems - which is what KFC said to the City of Chicago, leaving a very bad taste is the mouths of Chicago citizens. Well, at least it tastes like chicken.