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Back in the 1950s any association with this -ism would have been heresy. But today, the linguistic derivation of the term “social” has changed to the more positive. More people and more companies, in particular, want to spread their socialistic strategies.
Forget the negative political connotations around socialization. Thanks to social media, the idea of socializing has gone from a question mark to a necessity. Individuals and corporations now understand how the power of social mentions, networks, and reach can enhance brands.
The landscape has shifted and we hope you felt it. It’s gone from: Do You Have a Facebook page? to Why Don’t You Have a Facebook Page?
The question to you is: Are you socializing your brand? Are you on Groupable?
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With all the social media tools available today, which is the best one to use? Well, based upon our own experience, the answer is undoubtedly all of them.
Social media is not just about one channel of communications; it’s about networking as many of them together as possible - new and traditional - to get the most attention, reach, notice and bang.
For example, at a recent sponsorship event we participated in with Mashable and NYU’s Ultra Violet Light, we worked with traditional and social elements to combine a communications blitz that in the end got people buzzing.
The event involved an exclusive entertainment venue with nearly 1,000 attendees who were presented with a printed postcard at the door announcing the sponsor names and a call to action: tell us you’re here and join in the conversation.
First, people were asked to check-in to a specific Foursquare address that we established. The Foursquare site then had a distinct “to do”, which was to make contact with the sponsor on site and get stuff. We also provided a specific Facebook page to post pix and comments. This all tied in nicely with the Twitter hash tags we established for people to say, “hey”, and talk in real-time about the live event going on.
In addition, we asked the emcee of the event to encourage the audience to tweet about the different acts which enabled those who could not get tickets to “listen in”. There were people from overseas eavesdropping and commenting on the event at hand - really viral.
In the end, we were able to intertwine and manage social and traditional tools to capture the conversation and establish metrics on the reach, interest and actual influencers.
In this event’s case, the sponsor was not a well-known brand with the attending audience, but by night’s end social butterflies were thanking them by name and the sponsor was receiving a valuable ROI powered by Groupable.
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March 3, 2010
Each night at the Al Hirschfeld theater, the audience attending the Broadway revival of Hair the audience is invited up on stage to dance the last song (Let the Sunshine In). You probably knew that. Here’s the REALLY cool part. The dance is filmed and posted online the same night. Audience members can tag themselves and share the video on Facebook or through other social media.
Become part of the performance instead of just an attendee.
Now, YOU’re the star - and when you’re a star, you tell lots of people. There are 7 performances each week. That’s a lot of buzz marketing, 1282 people x 7 = 8,274 potential influencers sending their friends to check it out.
Hippies Use Back Door
http://www.hairbroadway.com/eparty/1265155200
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Typically, there’s an anonymous relationship between the landlord and their tenants. And for the most part, both sides like to keep it that way.
This is because many relationships are built on problems, like: the heat doesn’t work, the rent is late, the toilet is backed up, the rent is still late.
These are the types of incidents, from both sides, where a reason to converse occurs, a chance to meet on the battlefield.
At Groupable, we don’t think the relationship between lessor and lessee needs to be adversarial. We think there’s opportunity to remove discord and create accord, to live in respectful harmony. And it starts with a click.
As the owner/manager of a particular plot of real estate with tenants from various walks of life, interests and passions, you have a valuable socio-economic neighborhood - a group. And this group talks amongst themselves, shares thoughts, and can form consensus. These residents, bound together under one roof, are a powerful and influential bloc. And there are sponsors out there, locally and nationally, who would love to reach them.
So, imagine registering, for free, the Kathyrn Commons apartment dwellers onto the Groupable platform. Imagine a sponsor finding this group and donating to the tenants something as generous as laundry detergent or coupons to local eateries.
Imagine a few months later more gifts show up at the doorstep because your community has responded to the sponsors and brands. Some group members may have told their friends about these products or services. They may have even blogged or tweeted about their experiences.
In the sponsors’ eyes, these recipients have gone from “Dear Occupant” to a real person, a real demographic, a way to expand, measure and monitor the social network.
Your group has become really valuable.
And tenants become more grateful for living in such a wonderful environment that affords them access to these little gifts in life. Your inhabitants hum with happiness. Tolerance breaks out everywhere. And it’s all because you, the landlord, organized them into a sponsorable community on Groupable.
This is not a dream. It’s not a fictional wish list. It’s a way to build your village and go from slumlord to funlord.
Everyday new groups are signing up and getting connected. Will yours be next?
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What’s the greatest common denominator that everyone needs and can agree upon?
It’s probably as, or even, more important than love or money.
How about food? Yep, we need the stuff everyday for sustenance, warmth, and vitality. Can’t live without it. And the vast majority of us need to go to some type of market to gather it - unless, of course, you like to eat all your meals at a restaurant, which just means someone else went out to get the food ingredients for you.
Food is one of the most social elements we humans have with one another. A holiday meal, a backyard barbecue, making a family recipe from scratch. It’s all about food and bonding.
So think about how well social media and social nourishment go together. Think about how food markets (supermarkets, farmer’s markets, green markets, mom-and-pop convenience stores) can utilize this channel to reach their local buying public, build relationships and loyalty, and establish conversations in the market.
How well does your local food provider reach out to you through social media? Would you like to see them do more, hear your thoughts on the types of foods you want locally, sponsor your activities? The list goes on …
Let us know your thoughts. And let us know who in the food industry you think we should contact on this subject so they can be part of the Groupable community.
Back in the 1950s any association with this -ism would have been heresy. But today, the linguistic derivation of the term “social” has changed to the more positive. More people and more companies, in particular, want to spread their socialistic strategies.