Groupable Names Most Influential Moms Groups

Today we announced its list of the most active and influential moms groups. Our Top 100 list ranks moms groups who are among the most engaged within their socio-demographic target and who have the greatest potential to influence buying decisions.

Based on our proprietary Groupability Index, influence ratings take into account Groupable’s sponsorship activity data as well as activity from variety of social media data points including Twitter, Facebook, YouTube, Klout Score, blogs, and podcasts. The index rating is calculated based upon aggregate scores in the following categories: authenticity, engagement and relevance.

Moms GROUPS represent the most passionate part of a very influential consumer segment. This list shows that influence is more than just Twitter followers. Brands can use Groupable’s ratings as a filter to find groups that will be both responsive to marketing initiatives as well as influential in spreading the word of these brand experiences.

The following are Groupable’s Top 10 out of the 100 most socially influential moms groups*:

*Representative data points for the GI formula

We believe that a group’s collective influence and ability to spread a message can reach a much wider audience as compared to that of an individual. It’s about knowing which groups to engage with so as to maximize word-of-mouth equity. The Groupability Index provides marketers with a single reference point that captures a group’s ultimate influence potential.

For a complete list of the Top 100 Most Influential Moms, email us. For more Top 5 Influential group lists, go to http://influence.groupable.com/leaderboard

Group Sponsorship Model - More Fuel for the Fire

Thanks to our friends at Mashable, we had our best 24hr. group sign-up period. As of this morning at 9am, we had 112 new groups sign up since Thursday. That nearly doubles our best previous one day total. The groups range from awesome non-profits to cheerleading groups to blogging moms. When we originally imagined bringing sponsorship to the masses, this was part of the dream. Even MORE exciting, were the number of sponsors that signed up, eager to find passionate groups to sponsor and help use their influence to spread their message.

2 Quick Reasons Why Group Sponsorship is Good

If you are not already registered with Groupable, You might be thinking, “Find a Sponsor at Groupable? - but who would sponsor our book, wine or puppy-lovers’ group?

Take 40 seconds to see how Groupable was made for you, even if you don’t think you’re “sponsorable”:

#1. You’re part of a group that doesn’t have sponsors.

Do you know how easy it can be to get sponsored? Groupable does! Whether your group is a meetup, magazine, gaming group, newspaper, sports league, band, student group, orchestra, performing group, record label, support group, or other “group,” if operating your group requires stuff, consider getting sponsored through Groupable.

Examples of stuff:

1. Location: A place to have meetings. AKA Venue, Meetup Spot, Coffee Shop? Take note: Sponsors give groups places to meet and group about their groupy ways.
2. Food: Eatable Stuff: Stuff you pay for…that probably doesn’t last very long. Consider: Sponsors provide food and drink.
3. Membership:It takes time to organize and run a group. It probably even takes money. Sponsors help with that, too (”Minor detail”).
4. Equipment and Services: Consoles, internet, pamphlets, brochures, furniture, vehicles, organizational and logistics assistance. Stuff you might need or get anyone just so your group can do its group thing.
5. Ideas: Believe it or not, Sponsors sometimes educate groups and introduce them to resources and new ways of operating. It has been known to happen!

Here we are. Come sponsor us.

Can your group be a bigger, better group if it focuses more on its mission and less on logistics and finances? Of course.

Somewhere over the rainbow, your group can sidestep the coffee shop or the group organizer’s musty basement, or at least streamline membership by reducing costs.

#2. You’re part of a group that already has sponsors.

Sponsors will sponsor you through Groupable — and may prefer to do so. Why? We’re ohsoglad™ you asked:

1. It’s easier and faster to sponsor through Groupable! Sponsors can see your sponsorship opportunities, pay or commit online, and easily see all the records they need to quickly authorize the sponsorship and make things happen for your group. Everyone saves time!
2. Online sponsors can instantly sponsor online. Offline sponsors can use the Group Sponsorship PDF to easily sponsor by fax, mail, or in person. Some (many? most?) sponsors require documents, and Groupable makes this easy and automatic.
3. Your existing Sponsors get to see your new sponsorship opportunities immediately.
4. More Sponsors will see your group on Groupable, and you may find Sponsors locally or nationally who will rock your Group’s socks off ( **Figuratively** ). Keep in mind that Sponsors on Groupable are already actively considering groups to Sponsor. Complete your Groupable Profile, rack up Groupability points and you’re in good shape.
5. More Sponsors will see your group. Period. Groupable is growing, growing, growing…and working and networking to give Groupable groups better access to Sponsorship. Magnify your sponsorship effort. Register your Group at Groupable!
6. You do fund raising. Anywhere. Ever.You might be a non-profit, or a school, or otherwise support a cause. You may not call yourself a “group” but the sponsors who find you through Groupable won’t mind one bit.
7. You advertise. Anywhere. Ever. First, a concept: Some Sponsors are Groups that receive Sponsorships. Some Groups, in turn, Sponsor other Groups. Cue BizSpeak:
8. Sponsoring a group is an excellent way to increase awareness of your services, brand, or group. By sponsoring a group, you often gain unparalleled access to direct feedback, instant focus groups, or even wide distribution to introduce or test adoption new services and products.
9. You host events, rallies, races, classes, courses, or competitions. Sorry. We’re feeling a little verklempt, here. Talk amongst yourselves? Consider registering as a Sponsor. “Support our Groups!“

In fact, there are so many mind-boggling opportunities here, that even summarizing would make this “Quick” list much less quick. We encourage you to first register with Groupable then contact us to see how Groupable can help you.

All of us at Groupable  would love to hear from you and encourage you to register, as a Group, as a Sponsor, or both!

Follow us on Twitter: @Groupable for updates, opportunities and more. Feel free to DM anytime!