Groupable Names Most Influential Moms Groups

Today we announced its list of the most active and influential moms groups. Our Top 100 list ranks moms groups who are among the most engaged within their socio-demographic target and who have the greatest potential to influence buying decisions.

Based on our proprietary Groupability Index, influence ratings take into account Groupable’s sponsorship activity data as well as activity from variety of social media data points including Twitter, Facebook, YouTube, Klout Score, blogs, and podcasts. The index rating is calculated based upon aggregate scores in the following categories: authenticity, engagement and relevance.

Moms GROUPS represent the most passionate part of a very influential consumer segment. This list shows that influence is more than just Twitter followers. Brands can use Groupable’s ratings as a filter to find groups that will be both responsive to marketing initiatives as well as influential in spreading the word of these brand experiences.

The following are Groupable’s Top 10 out of the 100 most socially influential moms groups*:

*Representative data points for the GI formula

We believe that a group’s collective influence and ability to spread a message can reach a much wider audience as compared to that of an individual. It’s about knowing which groups to engage with so as to maximize word-of-mouth equity. The Groupability Index provides marketers with a single reference point that captures a group’s ultimate influence potential.

For a complete list of the Top 100 Most Influential Moms, email us. For more Top 5 Influential group lists, go to http://influence.groupable.com/leaderboard